That was fast
Once upon a time, search engines could only crawl the internet every few months. Apparently that's no longer the case: after my polite request, the real Jeff Brown is already the top google hit for "Jeff Brown NITI." (Oddly, he's not the top hit for "jeff niti" though. Some random Jeff on MySpace seems to have a friend named niti. Or something. And apologies to jklink, who doesn't seem to have a web site.)
He's still only on page 2 of the "Jeff Brown" results, but that's not too bad, considering. At least he's findable now.
By the way, I hereby claim at least partial responsibility for the placement of the real Larry Smith in the search rankings. Shame his web site sucks so badly, though.