The value of professional copy-editing
A few months ago I did a contract for O'Reilly
Media (the "animal book" publishers) to write some chapters for their
new book, Version
Control with Git.(1)
Working with a "real live" publisher is really interesting. This is the
second time I've done it,(2) and both times it's been a very
positive experience.
After hanging out on the Internet for a while, you almost stop realizing how
low-quality the content is. I'm generalizing here, but I include this very
journal, and in fact, this very article, in my generalization. I think I'm
a pretty decent writer, but there's no doubt in my mind: a professional
editor can help you say the same thing, only better.
Once upon a time, I imagined that working with an editor would be annoying;
that I'd waste a lot of time fighting over how to phrase something and how
my way is obviously better and gets the point across more clearly, or how
your way doesn't even say the same thing. That's not really how it works.
A really great editor fixes the words without changing the meaning.
In fact, thinking about how good this article could be, but isn't,
makes me feel self-conscious about writing it.
It's not just me. I've been a long-time reader of Robert X. Cringely, who
used to write
columns for PBS and who now writes
his own blog instead. (Follow the links and compare.) You can tell it's
the same guy with the same clever insights, but the quality drop from then
to now is tangible and saddening. His insights just don't seem as clever;
he over-exaggerates and he blows his own horn a bit too much, which presumably
PBS wouldn't let him do. He was better off with the restrictions.
A while ago I wrote
about the Harvard Business Review, which contains, in every issue I have
ever read, multiple articles with more insight than I have seen anywhere
on the Internet. That's a serious claim, and I make it seriously. In
their case it's not just editors, but peer review and very high publishing
standards, that make sure the quality is unreasonably high.
I don't have any particular love for the dead tree format of publishing.
But much worse than the change in medium is the associated change in
editorial standards. It used to be so expensive to publish that
it was worth paying someone to first make sure it was good; nowadays, it's
so cheap to publish that the cost of hiring a copyeditor and fact checker
outweighs all the other costs.(3) Thus the quality of published work
has degraded badly over time.
The end result is odd: reduced publishing costs should leave more
money for editing and fact checking. Instead, people think those costs
should drop at the same speed, which is unreasonable unless you cut quality.
Would you pay more for quality, edited work? Really? I like to think I
would... but aside from the occasional purchase of an issue of HBR, my
actual behaviour says otherwise.
Footnotes
(1) The book is finally available for pre-ordering on
amazon.com! In case you're curious, my main contributions were the
introductory sections on git blobs, trees, and commits, and the later
chapters about git-svn integration and git submodules. (Sadly, the book was
written before I made git subtree, so I
didn't get a chance for any free advertising.) You'll find my name in the
Acknowledgements section that nobody ever reads.
(2) The first time was back in 2004, an article
in Wired Magazine about Autonomic Computing and Nitix. The online
version doesn't really do it justice; in the print version, my article was
on the page beside an illustration from The Fantastic Voyage. Woo
hoo! My conclusion at the time: the reason everything in Wired sounds so
cool (regardless of reality) is that their editors are capable of taking
anything and making it sound cool.
(3) This reminds me of an analogy to selling software: more
expensive software is expected to have more expensive support costs.
If you buy software for $69 in a store, the tech support had better be free.
But if you pay $100,000 for "enterprise" software, they're going to charge
you at least $100/hour for support... and who cares? $100 compared to
$100,000 is not even worth negotiating about. Or similarly, Microsoft has
to drop the price of Windows in order to sell it on Netbooks, because
Netbook hardware is cheaper. It doesn't actually make sense, but
people expect it anyway.
Update (2009/05/06): Fixed a typo, after several people reported it.
Okay, I guess the alternative professional copyediting is to just
post your stuff on the 'net and hope your friends correct you before your
enemies do.
Update (2009/05/06): A thoughtful
response from Charles Stewart on advogato.
He happens to offer
copy-editing services,
just in case you believe my article and you think you need some.
May 6, 2009 16:53