Stranger than fiction
The novel I wrote last November as part of NaNoWriMo was silly and largely pointless. (My favourite!) It included the concept of a race where people competed, not to get to the destination first, but to get the most publicity while doing so. The scoring system was a bit complex as monitoring all forms of media looking for mentions of a particular person, then scoring that person appropriately, was fairly difficult. So much for that.
<Rams head into wall>
I was kidding! Do I have to spell it out for you?