The word I would use to describe Apple since Steve Jobs left?  Sloppy.

http://oleb.net/blog/2014/11/iphone-6-plus-screen/

That's how you lower your standards.  Just a little bit at a time.

iPhone (and especially iPad) used to be the ultimate standard for the best phone screen, including crispness and colour quality, no exceptions.  They managed to sell the iPad to publishers as a legitimate way to publish even fashion magazines, because every iPad had perfectly identical colour rendition so things would actually look like you intended them to look, for every viewer - no exceptions.  Just like paper, and unlike every other electronic publishing method anywhere.

There's no way he would have let this monstrosity out the door.