"Specifically, the Bernstein survey found that a whopping 98 percent of Kansas City residents in the fiberhoods were aware of Google Fiber. Slightly more than half of the respondents, or 52 percent, said they would 'definitely or probably buy' the service, while another 25 percent said they might purchase it. Only 19 percent said they would definitely or probably not buy Google Fiber."

http://www.lightreading.com/fttx/google-fiber-has-a-shot-as-an-overbuilder/240154255