""" "Focusing is powerful,' he said. "A start-up's focus is very clear. Focus is not saying yes. It is saying no to really great ideas.'

Less appreciated, though, is that focus is scary. It means not hedging your bets. It means going all-in. If you’re not scared, you’re not focused:

Most companies don’t want to focus on one thing because they could fail. Winnowing ideas from twenty-five to four is horrifyingly scary.”
"""

http://swaaanson.tumblr.com/post/25005539624/kindle-notes-inside-apple-by-adam-lashinsky